Alexander Todorov b. 1968
A professor of psychology, Alexander Todorov’s research in
the areas of social cognition and person perception have often focused on first
impressions. With a particular emphasis on the social dimensions of face
perception, he has used multiple methods: from behavioural and fMRI experiments
investigating evaluative processes to building of computational models
identifying the perceptual properties of objects and faces evoking specific
evaluations. Todorov describes how we have evolved these using a network of
brain regions dedicated to the processing of faces, suggesting that the
impressions we draw from faces reveal a map of our own biases and stereotypes.
His work includes examining how we use snap judgments of faces to predict, and
what implications this has.
Read Face Value (2017) Princeton University Press
Watch Alexander Todorov's talk on Face Value: First Impressions: