Winning Body Language for Sales Professionals: Control the
Conversation and Connect with Your Customer without Saying a Word
by Mark Bowden
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First published 2013
McGraw-Hill Education
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Building on his classic guide Winning Body Language, master
communications expert Mark Bowden reveals essential nonverbal strategies that
help win sales. Whether calling on a potential client for the first time,
delivering a presentation, analysing a client's needs, or making a sale, how
the message is delivered matters as much as—or more than—what's being said.
Winning Body Language for Sales Professionals unlocks the secrets of nonverbal
communication to give sales specialists an unbeatable advantage. Mark Bowden
has coached hundreds of clients how to communicate more effectively and
influentially. In this guide, he delivers step-by-step guidance and
demonstrations specifically tailored for sales pros, including how to read
situations and cues in prospective clients' body language; knowing when (and
how) to sit and stand; and subtle alterations to body language that convey
positive energy, persuade and influence, and put customers at ease! Mark Bowden
is a noted body language expert and creator of TruthPlane(TM), a communication
and presentation training program used by Fortune 50 companies and CEOs
throughout the world.